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404 Westwood Plaza
Los Angeles, CA 90095

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This page contains several videos to assist in learning the Lean LaunchPad® methodology. The videos are arranged by topic and include instructional videos that show real-life examples of faculty critiquing teams during their presentations.

There are also several “lessons learned” videos and videos of final team presentations from Spring 2013 at the Life Science and Healthcare LaunchPad, UCSF.

BEFORE YOUR COURSE:

Teams are asked to attend the I-Corps™ course having already completed a business canvas. This video was created by Alexander Osterwalder, co-author of Business Model Generation.

CUSTOMER DISCOVERY VIDEOS

To guide I-Corps™ Teams on the Customer Discovery Process, these instructional videos will cover skills and tips needed for productive customer interviews.  If you are attending a National Cohort, please view these videos with your assigned course management software.

PRE-PLANNING CUSTOMER DISCOVERY

Pre-Planning Pt. 1 (4:55)
Pre-Planning Pt. 2 (3:25)
Pre-Planning Pt. 3 (1:29)

CUSTOMER DISCOVERY INTERVIEWS

Interviews Pt. 1 (5:40)
Interviews Pt. 2 (3:49)
Asking the Right Question (2:37)

OUTSIDE THE BUILDING

Death by Demo 1 (2:18)
Death by Demo 2 (1:45)
Assuming You Know What The Customer Wants (1:56)
Understanding The Customer Problem (The Wrong Way) or Death by PowerPoint (1:42)
Understanding The Problem (The Right Way) (3:22)
Customers Lie (2:37)
The Distracted Customer (3:12)
Engaging The Customer (3:37)
Customer Empathy (2:25)
The User, the Buyer & the Saboteur (2:24)
Multi-Person Interview (2:03)
B-to-B to C (2:15)
Existing vs. New Markets (5:29)
Public Interviews (2:11)

BACK IN THE BUILDING

Extracting Insight from Data (2:59)
Getting the MVP Right (3:34)
Pay Attention to Outliers (2:16)
The “Other 85%” (2:32)

VIDEO LIBRARY

Master Video Library